When you started your online business you probably didn’t realise being booked solid with one-to-one clients was going to cap your earning potential to the number of hours you have in a day.
The truth is, trading time for money just isn’t going to get you anywhere near close to your money goals.
That’s why you created an online course.
It’s the answer to making more money.
The answer to exponential income.
The answer to growing your business, your impact, and your profits.
LET ME GUESS...
You worked your butt off, poured all your knowledge into a course that’s going to change lives, and launched it. And even though you sold a few spots to your existing list, you’re wondering what the next step is to scale your results.
Here's the secret to launch successfully:
Launching is glorified maths
(Without mean Mrs. Khoo from high school.)
When you get this kind of maths right, you make money, so pay attention.
In order to get more sales, you need more eyeballs. Just to be clear, these eyeballs are attached to your ideal client’s body.
Most people stop their launch maths here and start building their list immediately.
It’s a great start, but you need to think about conversions, not just list building.
With industry standard email open rates sitting at 15% on a bloody great day, how are you actually supposed to reach the other 85% of eyeballs that make up your list?
If you want consistent income outside of your one-to-one clients…
If you want the perfect mix of your favourite one-to-one clients and launching courses that make your business $30,000 a month or more…
If you want a successful course that frees up your time, gets you out of the office and still makes money…
It all starts with Facebook Ad Launch Formula!
It’s not just about having a huge list.
It’s about getting your business in front of the right people more often.
Facebook Ads will consistently put you in front of the people who’re ready to buy right now.I NEED THIS!
The Launch Strategy In 3 Steps
So, who’s the weirdo giving away her launch secrets before you buy the course?
Oh Hey! I'm Jess!
LAUNCH STRATEGIST, FB ADS EXPERT, FUNNEL QUEEN, MUM OF 3 BOYS & FULL-TIME DIGITAL NOMAD.
I’m a Facebook Ad strategist and launch expert helping you sell your online course easily.
Using Facebook Ads, I’ve successfully launched courses with both live and evergreen funnels resulting in multiple five figures.
I’ve helped my clients achieve multiple five + six figure launches using my Facebook Ad strategies.
Currently, my students are generating leads for clients as little as 0.60c.
HERE'S HOW IT'S DONE:
You're going to
BUILD YOUR LIST
Build your list with a lead magnet and upsell to start making sales STAT. This is you collecting beautiful ideal eyeballs.
LAUNCH WITH AN EVENT
Launch your course with an event. Because – hot tip – people get excited about events like challenges or webinar ads. Use Facebook Ads to fill up your webinar or challenge so you’re not talking to an empty room.
SELL YOUR COURSE
Sell your course by getting it in front of the right people, including by retargeting ads. The old adage is true: your people need to see your offer multiple times before they buy. Let’s not leave a single client behind.
Get the entire Facebook Ad strategy to turn your average course launch into a multi five-figure launch you can scale.
Facebook Ad Launch Formula will take your hand and help you use Facebook Ads to have your best launch ever. Zero overwhelm here.
Facebook Ad Launch Formula will give you the tools to run your own Facebook Ads so you can keep the profits instead of paying expensive contractors. Your bank account thanks you.
Facebook Ad Launch Formula will give you the exact steps to help you implement as you learn. Easy. Actionable. Effortless.
Welcome to a proven, step-by-step formula to effortlessly sell and enroll clients in your courses over and over again using Facebook Ads.
Jen launched her membership and generated $30,000+ in reoccurring revenue.
“Before I joined Facebook Ad Launch Formula, I had NO clue how to run Facebook Ads. They intimidated me so much yet I knew I needed them to grow my business and launch my brand new course. Thanks to this course I managed to build my list by 1,000 in 4 weeks with a lead magnet & had 1,000 people register for my webinar. My launch was a huge success.” – Jen Butler, Early Parenting Support
When you master Facebook Ads, here’s what happens…
- Your launches are calculated ahead of time, meaning you know exactly how much you’re going to spend and how much you’re going to make. Your bank account has never looked so good.
- Your advertising costs go down, increasing your return on investment for every dollar spent and taking even more of the profits. No more wasting money testing theories.
- You masterfully navigate the Facebook Ads dashboard and know exactly what to do with your eyes closed. You set up ads in seconds, not days.
More Eyeballs = More Sales
Here's what you get when you join Facebook Ad Launch Formula:
12 training modules with video tutorials to help you master Facebook Ads
Step by step launch strategies, to help you sell your course with live launch events
Ad copy formulas developed with help from my specialist copywriter
Easily editable templates for ad images and videos
Private Facebook Community Group
“I’ve spent around $3,000 on ads, and made back a whopping $40,000! That’s a profit of $37,000.”
I was already familiar with ads, but your course completely changed the game for me. It gave me the strategies, foundations and mindset I needed to have a profitable, aligned and kick-ass launch. Since I’ve started applying your FB ad strategies, I’ve spent around $3,000 on advertising, and made back a whopping $40,000! That’s a profit of $37,000. Apart from the finances it’s also enabled me to really get in front of my ideal clients and change the lives of so many women. This was the best decision I could have made for my business and I am so grateful to have come across you! – Eloise Pascal
"Jess has taught me the science behind Facebook Ads which is exactly what I need to grow and scale my online business"
Before I joined the course I had been running Facebook Ads for my business with limited success and no consistency. I was frustrated and confused and it felt like I was tipping buckets of money into a game of Russian Roulette and hoping for the best. This course walked me step by step through how to design a lead magnet and build an email list with leads for under .40cents. I learnt how to run my first webinar which was a huge success and resulted in 16 people signing up to my programme. Jess has taught me the science behind Facebook Ads which is exactly what I need to grow and scale my online business and I am excited for what the future holds!” Kelly Brown, Dog Training and Behaviour
Let's Talk Modules
MODULE 1: Your Launch Formula
MODULE 2: FUNNEL SUCCESS
MODULE 3: The Foundations of Advertising
MODULE 4: Domain Set-up & Verification
MODULE 5: Pixels & Events
MODULE 6: Scroll Stopping Media
MODULE 7: Copy That Converts
MODULE 8: Targeting Dream Leads
MODULE 9: Creating High Converting Campaigns
MODULE 10: Retargeting During a Launch
MODULE 11: TRACK & TWEAK
MODULE 12: Your Launch Debrief
Enrol Now And Scale Your Online Course With Facebook Ads >>
Boosting a post here and there does not make for a successful launch.
That’s why there’s a cyber graveyard filled with courses that never got sold because they didn’t get enough eyeballs to sell. RIP.
That’s what happens when you ignore the launch maths. And that’s why this course is so focussed on the results.
Yes, I give you the launch calculator so you know exactly how much to spend to get your desired result.
Yes, you’ll get live coaching calls so we can tailor the training to your unique business.
Yes, your list-building ads will start paying for themselves with an upsell offer on the thank you page.
Anita has finally cracked the code to scaling her course with Facebook Ads & just had her most successful launch ever.
“I get overwhelmed with tech easily, but Jess' tutorials are easy to follow and easy to implement. After 2 years of business, I have just had my biggest launch ever, which I couldn't have done without Jess and her program! Facebook Ads have literally changed my whole business. I'm forever grateful."
14 DAY HAPPINESS GUARANTEE
I’ve got your back. Take us for a spin and test drive Facebook Ad Launch Formula for 14 days, 100% risk free.
Give the modules a go. Implement the education. Do the work. If, for any reason, you’re not satisfied, write to me within 14 days and I’ll happily refund your investment.
Get A 24/7 Sales Team That Is Really, Really Good.
Imagine having a sales team that works around the clock and never ever complains about it.
That’s what selling an online course with Facebook Ads is like.
Scale back your one-to-one clients, be selective, and only work with your favourites.
Leverage your skills, knowledge and time to grow your business.
Serve more people than you could ever do one to one and make a real impact on thousands of lives.
Build a digital presence that positions you as an expert in your field, so you’ll be approached for speaking gigs and interviews.
Launching your course with Facebook Ads will get you there.
Hear from past students...
My life has changed and I can’t go back.
“Thanks so so so much for all your guidance. Every course I’ve spent small fortunes on for Facebook Ads were dry and technically challenging. Yours was so simple and easy to understand. I don’t feel so intimidated anymore. Before I blew $1,000+ on ads and it didn’t take me anywhere. Now, my email list is almost at 400 since starting the course last week. I learnt so much about the dos + don’ts of everything with Ads." – Gia Dixon
Jess has been an inspiration in my business.
Her calm, strategic approach helps to settle the flurry of ideas that I throw at her! She’s like a de-cluttering experience for my brain – taking my ideas and designing an awesome funnel that feels natural and simple to create. Jess has coached me through the Facebook Ad & funnel design process – I’m a reluctant student (I hate techy stuff), but she’s patient, easy to work with and a great coach. - Lisa Kniebe
I was able to get 5 clients to sign up within 1 month.
“Before I joined Facebook Ad Launch Formula, I was stuck with organic marketing… which was going nowhere. Thanks to this course, I have been able to scale my business without wasting time and energy. I was able to get 5 clients to sign up within 1 month.” – Samar, Therapist & Relationship Expert
I have a step by step strategy for my launch which has really given me confidence.
“Before joining this course I had no idea how to run Facebook Ads for a course, because it’s a really unique strategy. With Jess’ help I have a step by step strategy for my launch which has really given me confidence. I know exactly which ads to run and how to maximise each ad to get the best ROI. Jess is very thorough and both her course and online coaching are transformational.” – Reem, SEO Room
When you join Facebook Ad Launch Formula, you get instant access to:
- 12 training modules with video tutorials to help you master Facebook Ads
- Step by step launch strategies, to help you sell your course with live launch events
- Ad copy formulas developed with help from my specialist copywriter.
- Easily editable templates for ad images and videos
- Private Facebook Community group