You Built A Course. Now Build The System That Sells It.
This is where your course stops being a “nice to have” income stream and starts becoming the business.
You’ve seen what happens when the right person finds your course. They buy.
You’ve made money. You’ve proven the offer. You’re ready for more.
More sales. Not more screen time.
More growth. Not more grind.
You’ve done the time-for-money hustle. This isn’t that.
Imagine checking your ads dashboard and seeing new leads roll in… while you're at the park, on a plane, or having a self-care day. That’s the kind of business we’re building here.
Because at some point, you realised: this business was meant to give you freedom. Not turn you into a full-time content creator.
Your Course Isn’t The Problem.
The Problem Is Not Enough Of The Right People Have Seen It.
That’s where Facebook & Instagram Ads come in. Not as a last resort. But as the smartest, most scalable move you can make.
Selling your course has always come down to one thing: numbers.
And you know where you can win the numbers game every single time?
Running ads.
Because Meta Ads multiply your reach, your leads, and your sales without multiplying your workload.
All About Ads teaches you how to run campaigns that make the math work in your favour so sales become predictable, scalable, and (finally) sustainable.
INTRODUCING
ALL ABOUT ADS
Where courses go to scale. And where your business stops relying on manual effort to grow.
All About Ads is where you stop guessing and start thinking like a strategist.
It’s about knowing what campaign to run, when to run it, and what to tweak when it’s not converting the way you want it to.
Ads are the only part of your strategy that doesn’t rely on luck. They’re measurable, repeatable, and built to bring your course the sales it deserves.
You won’t just learn which buttons to press. You’ll learn why you’re pressing them. And that, my friend, is what makes your course scalable.
You’ll know exactly how to launch your course without relying on DMs, close friends lists, or showing up for 20+ stories per day.
You’ll run evergreen funnels that speak directly to cold traffic and convert without you being “on.”
You’ll build a list of people who are primed to buy, not just freebie monsters.
It’s the skill that turns a small ad spend into serious momentum. The kind that stacks, snowballs, and scales.
And most course creators never learn how to think like this. But you will.
What You’ll Walk Away With
A new way of thinking about how your course sells and the confidence to make it happen without relying on the algorithm.
You’ll know how to build campaigns around your actual business goals. You’ll be able to spot what’s working (and what’s not) without second guessing. And most importantly, you’ll trust yourself to spend money on ads because you’ll finally know how to make it back.
Whether you’re live launching, building a waitlist, validating a new offer, automating your evergreen funnel, or selling a lower cost offer up front, you’ll know what to run, when to run it, and how to scale it.
Knowing how to use Meta is one thing.
Knowing how to make money with it? That’s the difference between playing with ads and running a course-based business model that actually scales your sales.
JOIN NOW
“After trying to outsource my Ads to an agency (and spending $8k with $0 results), I decided I needed to learn Facebook Ads. I've been using this course for the past 2 years and seen almost six -figure launches. I highly recommend this program."
- Lisa Byrne, E-Commerce Marketing Coach
I've used Jess' LLAB Ad Strategy for my last 3 launches. In my most recent launch I attracted over 1,500 people to my Masterclass. It was my biggest launch ever and I had 70 people enrol. 23 of those sales came direct from Facebook Ads.
- Georgia Norton Lodge, Georgia Draws a House
I have been a student of Jess' for a couple of years and I'm getting about a thousand leads a month due to Facebook Ads. I've earned six figures in my business in just a couple of years. Jess held my hand every step of the way."
– Kristina Russel, Hair Colourist + Educator
Here’s What’s Inside All About Ads
MODULE 1 - The Big Picture
MODULE 2 - Develop Your Ad Strategy
MODULE 3 - Meta Foundations
MODULE 4 - Pixels & Tracking
MODULE 5 - Scroll-Stopping Creative
MODULE 6 - Copy That Converts
MODULE 7 - Targeting Dream Leads
MODULE 8 - Creating Your Campaigns
MODULE 9 - Tracking, Optimising & Scaling
MODULE 10 - Real Ads, Real Strategy, Real Results
MODULE 11 - FAQ's
Hey! I’m Jess.
Mum of three, Meta Ads Strategist, and Course Creator Expert.
I’ve shown hundreds of course creators how to sell their offers with smart ad strategies that don’t chew through their budget or sanity.
My clients have gone on to launch five and six-figure courses, validate brand new ideas, and build lead gen systems that keep working even when they’re doing the school run.
I’ve worked with course creators through messy launches, failed funnels, and ad accounts on fire. I know what actually makes a difference.
And let me tell you, it’s not about trying to game the algorithm. It’s about learning how to use it strategically, sustainably, and on your terms.
When you know how to run Meta Ads that actually work for your course?
You stop wondering where the next sale is coming from. Because now, you know exactly how to get it.
The 4 Funnels That’ll Make You Money
Again (And Again)
Over the life of your course, you’ll use all four of these funnels to sell.
Each one solves a different problem. And once you know how to use them, you’ll never be stuck wondering what to do next.
This Business Was Never Meant To Burn You Out.
It was built for freedom. For leverage. For scale.
The kind of scale that doesn’t ask for more of your energy. Just a smarter use of it.
It wasn’t meant to be a performance, either. Not a never-ending stream of content, captions, or checking your insights at 10pm.
You built this business to work.
To run even when you’re resting. To sell even when you’re offline.
To give you back your time, your energy, your freedom.
You’ve done your part. You made something real.
Now it’s time to make sure the right people see it. And buy it.
GET INSTANT ACCESS TO
ALL ABOUT ADS
Where courses go to scale. And where your business stops relying on manual effort to grow.
7-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with All About Ads, let us know within the first 7-days for a full refund. No questions asked.