#89 The Biggest Challenge With Live Launching in 2026 (and What We’re Doing About It)
In this week's episode:
I’m unpacking one of the biggest challenges I’m seeing across client launches right now... and it’s probably not what you think.
It’s not the offer, the price of the program, the cost of Ads or the conversion rates.
It’s the show up rate.
Inside, I share:
– Why show up rates for live webinars are sitting around 10–15% (and why that’s not a red flag)
– How buyer behaviour has changed, and what that means for your launch strategy
– 3 real client case studies (including one who’s profiting before her launch starts)
– When to use evergreen, when to go live, and when to charge for access
Whether you’re planning your next launch or wondering if live events still work, this episode will help you make smarter, data-driven decisions based on your audience, not just what used to work.
🎧 Let’s talk strategy, show-up rates, and what’s actually working in 2026.
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About the Show
The podcast devoted to open and honest conversations around what it takes to build, manage and scale a thriving course-based business model with more ease and less stress.
From practical quick tips on building a course-based business model, launch strategies and Facebook ads, to real insights into the highs and lows of running a successful business online.
Get inspired, motivated and ready to take action in building, launching and scaling your course-based business.
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