Launching isn’t a one off event. And selling courses isn’t a set and forget.
Yes, even that elusive evergreen you’ve put on a pedestal requires an ongoing commitment to strategy, thought, and intention.
Selling courses is a business model. And a lifestyle.
A profitable, scalable and sustainable business model when you do it right. And the way to earning more and working less.
So whether you’re launching a brand new course-based business or you’re looking to replace your 1:1 clients with courses, master the strategy and you master selling courses.
READY TO GET STARTED
COURSE LAUNCH STRATEGIST, FUNNEL LOVER, MUM OF 3 BOYS + DIGITAL NOMAD.
Hi. I'm Jessica Tutton.
I’m a course launch strategist and I’m completely obsessed with helping you sell and scale your course or membership.
My other titles include: Wife. Mum. And more specifically “Muuuuummmmmm, I’m hungry” I’m also THAT CRAZY LADY who packed up her entire family and threw them in the back of a renovated van in favour of travelling around Australia.
All of that is to say, the type of business you decide to run should be a perfect fit for your lifestyle. Whether it’s kid wrangling, travelling, or making it your mission to take a dip in the ocean everyday. And that’s why I love teaching entrepreneurs - whether they’re scaling from 1:1 or starting a course-based business from scratch - how to sell courses simply.
Simply being the operative word here.
Because if there’s one thing I know after working with hundreds of entrepreneurs and as an online business owner myself, no one wants to spend their days showing up on Instagram stories.
We don’t want more marketing.
We want systems.
LEARN MOREONLINE COURSES
Sell your online course with Meta Ads
All About Ads is where you stop guessing and start thinking like a strategist.
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Turn your live launch into an evergreen funnel
Get the simple all-in-one evergreen system that sells your course on autopilot.
SHOW ME ➔COURSE SALES ACADEMY
Build a 6 figure online course based business
Get personalised support to build, optimise, and scale your flexible sales ecosystem that generates predictable sales year-round.
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No one launch will make or break you
While launching can hook you up with a windfall, the real success lies in its cumulative effect. When you launch a couple of times a year, your results snowball. It’s about looking at what your course or membership can bring you in over the next 12 months, 24 months, five years.Â
Evergreen and live launching are best friends.Â
The sweet spot when it comes to selling courses is the meeting of these two best friends with benefits. And no, not that kind. I’m talking about money. When you combine evergreen funnels with live launching, you hit the jackpot.
Because truth bomb: Nothing beats the energy and income of a live launch.
Cold audience isn’t a dirty word
Cold audience is just a warm lead you haven’t met yet. That’s it. In order to build a warm audience, there’s still going to be a moment where they don’t know you.Â
There’s the organic way to do it. Which looks a lot like showing up on Instagram. And there’s the automated way to do it. Using Facebook ads that target your ideal clients and putting them into a tailored funnel that turns them from strangers to obsessed buyers. The best part about the latter? The process is way quicker.
FREEBIES
You're going to
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 these
Cheat Sheet
The Ad Creative Playbook for Course Creators
Create Scroll-Stopping Ads That Sell Your Course, Membership, or Coaching Program in 2026.
20 MINÂ TRAINING
Why Most Courses Fail (And How I Sell Mine Everyday)
Make more consistent sales, without relying on one strategy, one offer, or one exhausting launch cycle.
Ready, Set...
Listen To The PODCAST
The podcast devoted to open and honest conversations around what it takes to build, manage and scale a thriving course-based business model with more ease and less stress
From practical quick tips on building a course-based business model, launch strategies and Facebook ads, to real insights into the highs and lows of running a successful business online.
Get inspired, motivated and ready to take action in building, launching and scaling your course-based business
Listen to the latest episode now
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"Before I joined Jess' course I had been running Facebook Ads for my business with limited success and no consistency. I was frustrated and confused and it felt like I was tipping buckets of money into a game of Russian Roulette and hoping for the best. This course walked me step by step through how to design a lead magnet and build an email list with leads for under .40cents.
I learnt how to run my first webinar which was a huge success and resulted in 16 people signing up to my programme. Jess has taught me the science behind Facebook Ads which is exactly what I need to grow and scale my online business and I am excited for what the future holds!” Kelly Brown, Dog Training and Behaviour
“When you decide that you're going all-in to launch your own course, you slowly start to realize just how much you don't know, and how much you need to figure out in order to pull it off well.
Taking Jess' course gave me a step by step guide to making my whole system work so that my Ads could work for me.
In addition to an amazing course, her willingness to help answer ANY questions has been a game changer for me as well. Feeling like I have a guide/friend that understands just what I'm trying to accomplish makes braving this new Ad world so much less scary. Thank you, Jess!” - Nicole Wolf
"As a Sales Funnel Strategist I was not expecting to gain so much from Jess Tutton's bootcamp, but boy was I wrong! Jess blew my mind with her knowledge and expertise which has shifted my own funnels from "meh" to "wow" and that was in less than five days.
Jess Tutton is the real deal - she is knowledgeable, genuine, 100% informed and provides deep insight and understanding about the subject matter. I am looking forward to doing more of her courses in the future." - Danielle Arkit
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