Launch Your Course Like A Boss And Get Paid Like A CEO.

I’ve never been a fan of small talk, so let’s get straight to it.


You did not spend your precious time, money and energy on creating a course that only makes you $10,000. 

Sure, a five figure launch is a great start, but ultimately, you want your course to bring in six figures a year. On repeat. 

You’ve got big goals for your next launch. 

You’ve got your evergreen funnel up and running and sales are trickling in. But you’re looking to increase your ad spend ROI. 

You’ve got big goals for your evergreen funnel, too.

But those goals are nothing compared to the goals you have around running a business that aligns with your life.

Selling courses, memberships, masterminds, and digital products is the ultimate win when you get paid to help thousands of people without being chained to your desk every moment of the day.

So when you say you’ve got big goals for your business, you mean it.

The question isn’t: what do you want?

The question is: how do you achieve it without compromise?

Let me tell you how right now:


You don’t have to do it all to make it all. 

There are a million ways to launch a course-based business.

Okay, a million might be an exaggeration, but there are oh-so-many ways to scale a course-based business.

And if you try to do it all, you’re going to drive yourself bonkers.

It’s about finding the right system to complement your business model and lifestyle to create a repeatable and scalable business strategy that you can rinse and repeat every.single.time.


Skills don’t pay the bills.

Systems do. 

You’ve spent more hours than you’ll ever admit building your course or creating your membership. It’s the 8th wonder of the world. You didn’t skimp on the education. It’s chock full of your knowledge and expertise. And it’s even hosted on a professional platform.

The only problem is, you’re not getting into the hands of the people who need it the most. 

Sure, you could email your list and let them know the course is open. You could post on social media a few times to let people know the membership is available.

But that’s not a plan. Or a system. That’s throwing things at the internet and seeing what sticks. And let me ask you, are you making the kind of impact you truly desire? 

I’m going to help you figure out what your one thing is so you can scale your business and hit those income goals.

Sell more. Live more. Work less.

If you want that evergreen dream where you’re consistently making money without needing to show up…

If you want launches to the tune of multiple five and six figures multiple times a year…

If you want the kind of business model that gives you time back to have a life…

It’s about creating your perfect course eco-system, and then launching like a boss.

Hey, I’m Jess!

Over the past few years I’ve supported dozens of course creators and membership owners with their evergreen funnels and live launches achieving multiple 5 and 6 figure launches.

Consider me your straight-talking, bar-raising launch strategist here to spot your true potential then push you that little bit further into what I know you’re capable of achieving. I’m going to hold you to your highest potential and highest standard. 

Here’s what I’ve come to learn: 

When you integrate live launching with an evergreen funnel, you can have your cash cake and eat it too. You get a steady stream of income every single month (consider your business expenses covered!) and you get a cash injection a couple of times a year (hello, profits).

It’s a win win. 

During our time together, we’ll map out your personalised launch strategy that’s aligned to your business model.

Then, I’m going to hold your hand and help you take a leap of faith so you can hit goals that weren’t even on your vision board.

I’m action orientated and a strong advocate of imperfect action always winning.

Get your predictable source of income and get your life back.


Get your predictable source of income and get your life back.

Let’s talk about the evergreen elephant in the room.

Many business owners come to me because they’ve launched successfully and are now ready to scale their launches and get consistent evergreen sales. 

They’ve learnt the foundations. And they’re ready to grow in all areas.

  • Scale their ad budgets.
  • Grow their audiences.
  • Build high-converting funnels.
  • Position themselves as the expert.

They’re not in business to set and forget. 

They’re ready to create an entire ecosystem that amplifies their income and impact. 

And together, we’re going to get your entire course selling ecosystem sorted so it’s selling systematically and simply.

Launch Like A Boss Mastermind

This 6 month mastermind experience will help you finally run a profitable course-based business so you can earn more and work less. 


Here's how it works

This mastermind is goal orientated, designed to help you grow your impact and income using launching, evergreen funnels, and ads.

It all starts with tangible goals. A 6 figure launch? A 7 figure year? Scaling your membership to replace your 1:1 coaching. Whatever your goal is, we lock it in with an action plan that sets you up to move the needle.


The mastermind starts with an INITIAL 90-MINUTE STRATEGY SESSION with me.

This is where I deep dive into the back end of your business to help you get clear on:

  • Your 6 month goals
  • Your offer/s
  • Your messaging
  • Your launch strategy
  • Your Facebook Ads strategy
  • Your action plan

Value: $1,500


Join us for a THREE DAY VIRTUAL RETREAT on July 16th, 17th & 18th 2024.

The intention for this retreat is for you to zoom out of your "day to day" business activities and take the time to realign with your vision, set strategic goals, and develop your business plan for the next 6 - 12 months.

You'll be learning from some guest experts on advanced launch strategies and masterminding with your peers.

Value: $3,000


These calls are limited to 10 people so each person has the opportunity to be coached. This is where you get to come and ask me any questions about your business.

Share your ads manager, take me through the ads that you're running, and I’ll coach you through the tweaks you might want to make. 

We can also review your funnel, brainstorm ideas for your next launch or troubleshoot a business problem.

Value: $6,000


We’ll then have ONE MONTHLY MASTERCLASS that will focus on key areas like funnels, ads, launching and building your online course-based business. So subjects might include building your tiny offer funnel so that you have ads that are profitable or that are breaking even and paying for themselves running in your business every single day. Launch strategies that are working right now.

We're also going to bring in GUEST EXPERTS who will share the behind the scenes with you around what they’re doing as they scale their course-based business. 

Value: $4,000

1 x MONTHLY COPY CALL with Elizabeth McKenzie

We have A MONTHLY COPY CALL with Elizabeth McKenzie, my epic conversion copywriter who writes all of my copy for my ads, my launches and my emails. When it comes to scaling with funnels, copy is a key component and really mastering your message is critical if you want to be able to convert cold leads.

Get Elizabeth's eyes all over your launch copy, make the 1% tweaks & watch your conversions increase skyrocket!

Value: $3,000


Join our private FACEBOOK GROUP to network in between calls, learn from what strategies each of you are implementing, and get peer support.

Value: $2,000

Plus, get access to all my two foundational online courses


Facebook Ad Launch Formula

Get the entire Facebook Ad strategy to turn your average course launch into a multi five-figure launch you can scale. 

Facebook Ad Launch Formula will take your hand and help you use Facebook Ads to have your best launch ever. Zero overwhelm here. 

Facebook Ad Launch Formula will give you the tools to run your own Facebook Ads so you can keep the profits instead of paying expensive contractors. Your bank account thanks you.

Facebook Ad Launch Formula will give you the exact steps to help you implement as you learn. Easy. Actionable. Effortless.

Value: $1,999

Evergreen Dream

Get the simple all-in-one evergreen system that sells your course on autopilot.

Evergreen Dream will walk you through the exact steps you need to set up your simple evergreen system that does all the selling for you. Simple. Easy. Actionable.

Evergreen Dream will give you the tech tools required so you can start selling while you eat, while you sleep, while you beach. Zero tech overwhelm here.

Evergreen Dream takes all your best content and puts it in a funnel that does all the selling for you. Wave goodbye to having to create another piece of content in Canva.

Value: $999

Your Investment

This is a 6 month mastermind to help you launch and scale your online course based business.



P/Month for 6 Months

  • 1:1 90 Minute Session
  • 1 Day Virtual Retreat
  • 12 x Group Coaching Calls with Jessica Tutton (Max 10 people per pod) 
  • 6 x Copy Coaching Calls with Elizabeth McKenzie
  • 6 x Monthly Masterclass on High Level Online Business Strategy
  • 6 Months Access to our Private Facebook Group
  • Access to Facebook Ad Launch Formula 
  • Access to Evergreen Dream 

Mastermind + 1:1 Coaching


P/Month for 6 Months

  • 1:1 90 Minute Session
  • 1 Day Virtual Retreat
  • 12 x Group Coaching Calls with Jessica Tutton (Max 10 people) 
  • 6 x Copy Coaching Calls with Elizabeth McKenzie
  • 6 x Monthly Masterclass on High Level Online Business Strategy
  • 6 Months Access to our Private Facebook Group
  • Access to Facebook Ad Launch Formula 
  • Access to Evergreen Dream
  • Private Voxer Access Monday to Friday 
  • Monthly 1:1 60 Minute Private Coaching Call

Most people give up on their first launch.

But let me tell you, that first launch is the peak of hard. I’m talking Mount Everest levels of hard.

Instead of getting the right help and pushing forward, they stop.

They stop right before they see real results.

The thing is, growth is always going to be slow at first. You’re testing your funnels and automations, but once it works, the growth is exponential. 

Running a course-based business is about formulating a predictable blueprint that’s unique to your business and spans the next three to five years of business growth.

And I can help you.

Create a course-based business that pays you like a CEO now and for the future.

Whether you’ve hit that glass ceiling of income with your services and are looking to scale, or you’re starting out with your course-based business model, what we’re really here to do is, get you paid well for helping others. 

So let’s ditch the 1:1 that’s keeping you small. And the lack of strategy keeping you broke.

And let’s launch like a boss.