In this week's episode:

Come BTS of the decision-making process which lead me to shut down my profitable membership The Launch Club.

This is a very vulnerable and honest episode where I’m going walk you through the decision making process that lead me to shutting down my profitable membership, The Launch Club.

When it comes to creating a profitable online business, you can never look at one product in isolation.

Instead, you look at your products as an offer stack.

Your offer stack needs to be streamlined so your ideal customers can seamlessly move through your offers and feel supported as they achieve their ultimate transformation.

So with all that in mind, let me tell you about the membership formerly known as The Launch Club.

Here's what you'll learn:

• The importance of creating an offer stack that serves your audience AND lights you up.

• Why all business decisions aren't just 'strategic'.

• The realisation I had on a business retreat last year that helped me come to the decision to shut down the membership.

• How I'm supporting my clients in the future.

Chapters

00:00 The Importance of an Offer Stack

02:00 Developing an Offer Suite

03:27 Assessing and Evaluating Offers

04:55 Introduction to the Launch Club

06:24 Launching the Membership

07:52 Evaluating the Membership

09:51 Realization and Decision to Shut Down the Membership

10:51 Course Creation vs Membership

12:48 Value of Online Courses

13:47 Shutting Down The Launch Club

15:40 Insights into Decision-Making Process